Got Marketing?
Mia Fileman
Are you tired of marketing jargon and empty promises? Me too. Join me, Mia Fileman, on Got Marketing? for deep dives with marketing insiders to unpack successful campaigns. I didn’t earn the nickname ‘the campaign lady’ for nothing. Get actionable tips, learn from winning strategies, and avoid falling victim to marketing fads and fakery.
Categories: Business
Listen to the last episode:
In this episode of Got Marketing?, Mia chats with Kathryn Deiulio, a sports management expert and founder of Behind Your Brand, to discuss lessons entrepreneurs can learn from professional athletes. Together, they explore how personal branding, focus, and resilience are as vital in business as they are in professional sports.
You'll gain insights on work-life balance, the power of a support team, and the importance of authenticity—revealing how these strategies can help entrepreneurs elevate their game. Listen in to discover how to bring these winning tactics into your own business!
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Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Have a brand or campaign that you'd like to unpack on the show? Let us know.
Connect with Mia Fileman:
Connect with Kathryn Deiulio:
Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.
The Future Rebel Brand Foundations Workbook, your essential guide for building a powerful, authentic personal brand in a world of conformity.
Previous episodes
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72 - What entrepreneurs can learn from athletes with Kathryn Deiulio Wed, 06 Nov 2024
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71 - Rebel brands with Michelle Newell Wed, 09 Oct 2024
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70 - Pay me like an unqualified life coach Wed, 25 Sep 2024
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69 - Meta ads done differently with Tenai Seymour Wed, 11 Sep 2024
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68 - Welcome to the Next Episode feat. Snoop Wed, 21 Aug 2024
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67 - Marketing Moment #2: Burnt by Incy Interiors Wed, 07 Aug 2024
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66 - Gen Z doesn't want to be your friend with Lauren Meisner Wed, 24 Jul 2024
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65 - Is the traditional agency model broken? With Pat Langton Wed, 10 Jul 2024
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64 - Marketing Moment #1: True Classic Wed, 26 Jun 2024
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63 - Duolingo's marketing genius with Nell Casey Wed, 19 Jun 2024
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62 - Unpacking Fayt The Label with Emily Lambourne Wed, 05 Jun 2024
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61 - Brand versus performance marketing with Erin Stafford Wed, 22 May 2024
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60 - Healthy marketing with Claire Hewitt Thu, 02 May 2024
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59 - Rebranding, campaigns & creative strategy with Renee Wallace Wed, 10 Apr 2024
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58 - Social media strategies with Jarrah Brailey Thu, 07 Mar 2024
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57 - How to do strategy with Mark Pollard Wed, 14 Feb 2024
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56 - Cult coaches with Penny Locaso Wed, 31 Jan 2024
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55 - Marketing Mixtape: the most downloaded episodes of 2023 Fri, 26 Jan 2024
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54 - How to get ranging in major retailers with Tanya Boots Wed, 29 Nov 2023
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53 - Working with a production team with Tiffany Manzie Thu, 16 Nov 2023
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52 - The Psychology of Social Proof - A Creative Plus Business Webinar with Lillie Brown Wed, 01 Nov 2023
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51 - Visual storytelling with Sandra Chau Wed, 18 Oct 2023
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50 - Fast Moving Consumer Goods Marketing with Melissa Packham - Part Two Wed, 04 Oct 2023
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49 - Fast Moving Consumer Goods Marketing with Melissa Packham - Part One Wed, 27 Sep 2023
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47 - Your marketing is only as effective as your systems with Nicole Smith Wed, 30 Aug 2023
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46 - Data vs Intuition with Laetitia Andrac Thu, 17 Aug 2023
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45 - Campaigns, personal brands and succession planning with CDM's Emily Lambourne Fri, 04 Aug 2023
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44 - How many strategies do you need? With Ashley Dreager Thu, 20 Jul 2023
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43 - Is LinkedIn the new Instagram? with Kate Merryweather Thu, 22 Jun 2023
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42 - From idea to execution with zero alcohol brand founder Frances Chnaider Thu, 08 Jun 2023
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41 - Ethical, inclusive and purpose-driven messaging with Oyelola Oyetunji Wed, 24 May 2023
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40 - Marketing the FIFA Women's World Cup with Kim Anderson Wed, 10 May 2023
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39 - Starting and Growing a Podcast in 2023 with Beck Rayner Fri, 28 Apr 2023
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38 - Marketing and AI with Remi Audette Thu, 13 Apr 2023
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37 - Not your average business model with Fiona Johnston - Part Two Wed, 05 Apr 2023
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36 - Not your average business model with Fiona Johnston - Part One Fri, 31 Mar 2023
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35 - Campaigns for Social Impact featuring Christina Hobbs, Ruth Haffenden, Tim Snape and Patricia Kaziro Fri, 17 Mar 2023
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34 - Leading an Outsourced Team with Hareta McMullin Wed, 08 Mar 2023
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33 - CMO to Entrepreneur with Kiarne Treacy Thu, 02 Mar 2023
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32 - Behavioural Science Meets Campaigns with Dan Monheit Wed, 22 Feb 2023
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31 - Cutting Through the Marketing Fluff with LNDR Thu, 01 Dec 2022
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30 - Time is Running Out on Lazy Marketing with Erin Morris Wed, 16 Nov 2022
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29 - How do you measure success? With Kristy Dinuzzo Wed, 02 Nov 2022
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28 - Creative strategy with Katie Emslie Wed, 19 Oct 2022
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27 - Greenwashing with Melissa Packham Wed, 05 Oct 2022
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26 - Don't blame the algorithm for your content with Dante St James - Part two Wed, 21 Sep 2022
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25 - Don't blame the algorithm for your content with Dante St James - Part one Tue, 20 Sep 2022
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24 - Mind your business with Elsa Mitchell & Cha Higginson Wed, 07 Sep 2022
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23 - Creative Cohesive Campaigns with Joyce Watts, Katie Emslie and Cass Theodore Tue, 23 Aug 2022
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22 - Where to invest your marketing spend with Fi Johnston - Part two Wed, 17 Aug 2022